Coldplay - Paradise. Analysis

        Here is an analysis of Coldplay - Paradise. To analyse this music video this by using Andrew Goodwin's theory which sugguests that music videos follow certain rules or codes & conventions.
      There was little exposure of the band in this music video. The only exposure was when they played live and the shot of the lead singer when he took his elephant head off when riding the unicycle. The shot where he took off the head was very confusing as it ruined the feel of the music video, this is because it almost ruined the video as it left a gap in the narrative of the video, which is an elephant esacping to go back to his family/friends.
       The relation between the lyrics and visual was very obvious, paradise. The lyrics mentions a girl dreaming of paradise but the visuals have made the dreaming come true and made this paradise existant, but for an elephant of course.
       The genre characteristics are shown in this video when we see the band perform a live performance, this characteristic is common as rock bands often tend to play live performances.

       

Jay-Z 99 Problems. Analysis

       Here is an analysis of Jay-Z - 99 Problems. To analyse this music video this by using Andrew Goodwin's theory which sugguests that music videos follow certain rules or codes & conventions.
        In this music video there is a lack of scopophillia considering that this is an R 'n' B music video. There are very few shots of barely clothed women considering the lyrics consist of words such as 'bitches' and 'hoes'. There is a lot of exposure of Jay-Z in this video as there are several different shots of him, there are many close-up shots oh him but there are also a variety of shots used for effect e.g wide shot of him when he is in the car being stopped by the police.
       There is a relation between the lyrics and the the visual is when the voice of the policeman says K-9's and  as soon as he says that the lyrics are synchronised by the visuals as the shot of the K-9 biting the cage is shown.
       The characteristics to this video aren't like many other R 'n' B music videos, this video focuses more on a 'thug life' than compared to a 'gangster lifestyle'. These characteristics have been represented through the environment the video is filmed in. There is no sign of wealth in this video and the area is very corrupt, we can see this 'thug life' once we see Jay-Z get shot.
       The shots used in this video are very random and are debatable whether they have reference to anything, an example of this is when we see the strangley dressed man dancing in a tunnel. This shot had no specific relation to the lyrics or music.

Adorno & Horkheimer Theory research

Music Video brief planning

You have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognizably unique and appealing to their target audience. With this in mind, their first release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for, as the key thing is to get them exposed!

Chanele is 19 and comes from a small town in Greater London. After getting to the judges houses round of her X-Factor in 2009 but losing out because she was ‘too different’, Lucy decided to change tack. She used her X-Factor exposure to build a fanbase through My Space and released a few tracks as free downloads. She got signed to Tough Trade a few months ago.

Sound: Pop.

Ideology: Be what you want to be, not what society says you should be.

Influences: Janis Joplin, Madonna, Lady Gaga, Florence & the Machine.

Likes: Charity shops, clubbing, fancy dress parties.

Dislikes: Size zeros, boredom.

Film director analysis

Year 13 summer task research

This is my Year 13 Media summer task. For my summer task I decided to do my case study on 'Ed Sheeran.'