Friday, 21 September 2012

Music Video brief planning


You have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognizably unique and appealing to their target audience. With this in mind, their first release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for, as the key thing is to get them exposed!



Chanele is 19 and comes from a small town in Greater London. After getting to the judges houses round of her X-Factor in 2009 but losing out because she was ‘too different’, Lucy decided to change tack. She used her X-Factor exposure to build a fanbase through My Space and released a few tracks as free downloads. She got signed to Tough Trade a few months ago.

Sound: Pop.

Ideology: Be what you want to be, not what society says you should be.

Influences: Janis Joplin, Madonna, Lady Gaga, Florence & the Machine.

Likes: Charity shops, clubbing, fancy dress parties.

Dislikes: Size zeros, boredom.


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